Programmatic advertising is an amazingly powerful tool to grow businesses.

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However, it has become the quintessential black box and it takes technology to track technology.

Fenestra helps advertisers increase performance by >25% by understanding and optimising spend across their media supply-chain in near real-time.

The recent ISBA Programmatic Supply-chain Transparency Study carried out by PWC demonstrated that on average only 51% of advertiser spend reaches Publisher sites.

Fenestra for Advertisers helps advertisers to optimise their programmatic activity to ensure that they get outstanding performance from their media spend.

Programmatic advertising is an amazingly powerful tool to grow businesses.

However, it has become the quintessential black box and it takes technology to track technology.

Fenestra helps advertisers increase performance by >25% by understanding and optimising spend across their media supply-chain in near real-time.

The recent ISBA Programmatic Supply-chain Transparency Study carried out by PWC demonstrated that on average only 51% of advertiser spend reaches Publisher sites.

Fenestra for Advertisers helps advertisers to optimise their programmatic activity to ensure that they get outstanding performance from their media spend.

Request a Demo

Full-chain
Analysis

Fenestra records and analyses seamlessly, across platforms and along the entire programmatic media supply-chain.

The Fenestra Platform captures granular, impression level financial transaction data at scale for independent validation and optimisation.

With our ads.txt integration, partners can now see whether purchased inventory is delivered through authorised routes.

Performance
Improvements

Fenestra gives Supply Path Optimisation tools to buyers as a core functionality, delivering ongoing actionable insights that can lead to measurable financial performance improvements. 

Delivering comprehensive analysis that considers inventory pricing, quality and scale conditions transforms a complex media landscape, delivering clarity where there was complexity.

Trusting
Relationships

Fenestra is an independent source of financial transparency. 

Better, more trusting relationships with suppliers allows for the free-flow of feedback, ideas and innovation.

Over time, through continuous improvement this will create a more streamlined, effective supply-chain that will have a positive impact on the advertiser’s business.

Simple to
implement

Fenestra adheres strictly to the IAB oRTB protocol, and is an “out of the box” solution. 

Fenestra is integrated with most Tier One programmatic vendors making technical data access and ingestion quick and easy.

What our partners say:

“To build a sustainable online gambling company, it’s vital for Kindred to have site and control of our programmatic supply-chains be that in-house or with our agency partners. Fenestra offered us this opportunity and, as a consequence, implementing their solution has increased our programmatic efficiency by >30% and improved viewability scores by a quarter. Our partnership with Fenestra fits perfectly with our commitment to innovation in technology, marketing and data and we have no hesitation in recommending them.”

Angelo Di Lascio, Head of Biddable Media, Kindred

”Hearts & Science have an enviable reputation for achieving superior outcomes for advertisers based on sophisticated data analytics and a deep commitment to continuous innovation. Improving performance by 50% and gaining more transparency and trust in our programmatic supply-chain exceeded our expectations of Fenestra. With fantastic service from Fenestra, I’ve no hesitation in recommending them.”

Nadim Karam, Senior Director, Hearts & Science
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“Fenestra’s a hugely valuable partner to T-Mobile in increasing the effectiveness and efficiency of our programmatic advertising campaigns by double-digits. Their technology and service solution delivers actionable insights for us and our agency partners improving KPI’s across the board. I’m delighted to recommend them.”

Robert Kruijit, Online Marketing Manager, T-Mobile NL

Select Data Connections

Fenestra is integrated with more than 90% of Tier 1 vendors with new connectors established monthly.

Find out how you can understand your financial data, optimise your supply chain and significantly increase your working media.

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