Programmatic advertising is an amazingly powerful tool to grow businesses.

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However, it has become the quintessential black box and it takes technology to track technology.

Fenestra helps advertisers to understand and optimise spend throughout their programmatic media supply-chain to ensure returns are maximised. Our Platform gives users the ability to perform on-going monitoring and optimise in-flight campaigns with minimum effort.

The recent ISBA Programmatic Supply-chain Transparency Study carried out by PWC demonstrated that on average only 51% of advertiser spend reaches Publisher sites.

Fenestra for Advertisers helps advertisers to optimise their programmatic activity to ensure that they get outstanding performance from their media spend.

Programmatic advertising is an amazingly powerful tool to grow businesses.

However, it has become the quintessential black box and it takes technology to track technology.

Fenestra helps advertisers to understand and optimise spend throughout their programmatic media supply-chain to ensure returns are maximised. Our Platform gives users the ability to perform on-going monitoring and optimise in-flight campaigns with minimum effort.

The recent ISBA Programmatic Supply-chain Transparency Study carried out by PWC demonstrated that on average only 51% of advertiser spend reaches Publisher sites.

Fenestra for Advertisers helps advertisers to optimise their programmatic activity to ensure that they get outstanding performance from their media spend.

Request a Demo

The Fenestra product suite:

The FFA product suite provides appropriate tools to each operational layer within an organisation’s programmatic function.

Group Marketing, Procurement and Finance – Global

  • Instantly track, quantify and evaluate programmatic investment.
  • Drive group learning and innovation through real-time, international campaign analytics.
  • Manage key international supply-chain partners.
  • Evaluate international agency activity in flight, at scale.
  • Analyse co-funding and other media investment.

Agency, Marketing and Account leads.

  • Local and cost performance management
  • Manage and track campaigns V’s KPI’s
  • Optimise budget allocation
  • Supply-chain partner management

In-house and external programmatic traders – Campaign Dashboard and Analytics tools

  • Independent audit of programmable supply-chain
  • Optimise campaigns in-flight
  • Cross-platform, in-flight, supply path optimisation

Full-chain
Analysis

Fenestra records and analyses seamlessly, across platforms and along the entire programmatic media supply-chain.

The Fenestra Platform captures granular financial transaction data at scale to establish an immutable data source that can be validated and optimised.

With our ads.txt integration, partners can now see whether purchased inventory is delivered through authorised routes.

Performance
Improvements

Fenestra gives Supply Path Optimisation tools to buyers as a core functionality, delivering ongoing actionable insights that can lead to measurable financial performance improvements. 

Delivering comprehensive analysis that considers inventory pricing, quality and scale conditions transforms a complex media landscape, delivering clarity where there was complexity.

Trusting
Relationships

Fenestra is an independent source of financial transparency. 

Better, more trusting relationships with suppliers allows for the free-flow of feedback, ideas and innovation.

Over time, through continuous improvement this will create a more streamlined, effective supply-chain that will have a positive impact on the advertiser’s business.

Simple to
implement

Fenestra adheres strictly to the IAB oRTB protocol, and is an “out of the box” solution. 

Fenestra is already industry tried and tested, making integration and data transfer quick and easy.

What our partners say:

“The Fenestra partnership signals our ongoing efforts to create transparency throughout the supply-chain and investigate ways for members to work within a fair and accountable ecosystem.”

Richard Reeves, Managing Director, AOP

“Fourcomms used Fenestra to track J&J’s Nicorette activity.  We identified up to 49% performance improvements through Fenestra, whom also gave us greater surety over the data we were seeing.”

Richard Springham, Managing Director, Four Health

“Fenestra delivers our programmatic clients crystal clear transparency and cross-platform, actionable data insights.  We have no hesitation in recommending them.”

Simon Watson, Head of Digital, Republic of Media

“I’ve been crusading for greater trust in the media business all my life. When I met Fenestra, I felt I’d found my partner and we’ve seen a 30% performance improvement since.”

Jake Dubbins, Managing Director, Media Bounty

“MCH started working with Fenestra to map and optimise our programmatic supply-chains on clients such as Laurent Perrier & Livotte. Fenestra enable us to realise greater performance in flight, adding more value to our clients.”

Mark Howarth, Founder and Managing Director, mch london

“Having worked in media for over a decade, we founded AIP with a new set of principles. Transparency is core to our offering and Fenestra delivers in spades. By mandating Fenestra across the agency, we have closer relationships with our partners and seeing 30-50% performance improvements in our campaigns.”

Sam Fenton-Elstone, Founder & CEO, AIP

“Fenestra offers us cross-platform transparency all the way up the supply-chain. Most tools’ insights are limited to the supply sell-side only, but Fenestra’s technology delivers yield optimisation right the way up the supply-chain to the buyer. It ensures the relationships we have with our suppliers are better, trusted and always transparent”

Daniel Powell-Rees, Revenue Operations Director, Dennis Publishing

Select Data Connections

A sample of data connectors we are already working with. Fenestra is integrated with more than 80% of Tier 1 vendors and the list is always growing.  

Find out how you can understand your financial data, optimise your supply chain and significantly increase your working media.

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