Programmatic advertising is an amazingly powerful tool to grow businesses.
However, it has become the quintessential black box and it takes technology to track technology.
Fenestra helps advertisers to understand and optimise spend throughout their programmatic media supply-chain to ensure returns are maximised. Our Platform gives users the ability to perform on-going monitoring and optimise in-flight campaigns with minimum effort.
The recent ISBA Programmatic Supply-chain Transparency Study carried out by PWC demonstrated that on average only 51% of advertiser spend reaches Publisher sites.
Fenestra for Advertisers helps advertisers to optimise their programmatic activity to ensure that they get outstanding performance from their media spend.
Programmatic advertising is an amazingly powerful tool to grow businesses.
However, it has become the quintessential black box and it takes technology to track technology.
Fenestra helps advertisers to understand and optimise spend throughout their programmatic media supply-chain to ensure returns are maximised. Our Platform gives users the ability to perform on-going monitoring and optimise in-flight campaigns with minimum effort.
The recent ISBA Programmatic Supply-chain Transparency Study carried out by PWC demonstrated that on average only 51% of advertiser spend reaches Publisher sites.
Fenestra for Advertisers helps advertisers to optimise their programmatic activity to ensure that they get outstanding performance from their media spend.
The Fenestra product suite:
The FFA product suite provides appropriate tools to each operational layer within an organisation’s programmatic function.
Group Marketing, Procurement and Finance – Global
- Instantly track, quantify and evaluate programmatic investment.
- Drive group learning and innovation through real-time, international campaign analytics.
- Manage key international supply-chain partners.
- Evaluate international agency activity in flight, at scale.
- Analyse co-funding and other media investment.
Agency, Marketing and Account leads.
- Local and cost performance management
- Manage and track campaigns V’s KPI’s
- Optimise budget allocation
- Supply-chain partner management
In-house and external programmatic traders – Campaign Dashboard and Analytics tools
- Independent audit of programmable supply-chain
- Optimise campaigns in-flight
- Cross-platform, in-flight, supply path optimisation
What our partners say:
“The Fenestra partnership signals our ongoing efforts to create transparency throughout the supply-chain and investigate ways for members to work within a fair and accountable ecosystem.”
“Fourcomms used Fenestra to track J&J’s Nicorette activity. We identified up to 49% performance improvements through Fenestra, whom also gave us greater surety over the data we were seeing.”
“Fenestra delivers our programmatic clients crystal clear transparency and cross-platform, actionable data insights. We have no hesitation in recommending them.”
“I’ve been crusading for greater trust in the media business all my life. When I met Fenestra, I felt I’d found my partner and we’ve seen a 30% performance improvement since.”
“MCH started working with Fenestra to map and optimise our programmatic supply-chains on clients such as Laurent Perrier & Livotte. Fenestra enable us to realise greater performance in flight, adding more value to our clients.”
“Having worked in media for over a decade, we founded AIP with a new set of principles. Transparency is core to our offering and Fenestra delivers in spades. By mandating Fenestra across the agency, we have closer relationships with our partners and seeing 30-50% performance improvements in our campaigns.”
“Fenestra offers us cross-platform transparency all the way up the supply-chain. Most tools’ insights are limited to the supply sell-side only, but Fenestra’s technology delivers yield optimisation right the way up the supply-chain to the buyer. It ensures the relationships we have with our suppliers are better, trusted and always transparent”
Select Data Connections
A sample of data connectors we are already working with. Fenestra is integrated with more than 80% of Tier 1 vendors and the list is always growing.
Find out how you can understand your financial data, optimise your supply chain and significantly increase your working media.
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