The value of advertising depends on the quality of the content and the environment in which it resides.

Request a Demo

Fenestra for Publishers help quality publishers to maximise the revenue generated from all types of programmatic advertising (including open and private marketplace) and provides visibility into the Total Supply Chain cost.

The value of advertising depends on the quality of the content and the environment in which it resides

Fenestra for Publishers help quality publishers to maximise the revenue generated from all types of programmatic advertising (including open and private marketplace) and provides visibility into the Total Supply Chain cost.

Request a Demo

The recent ISBA/AOP Programmatic Supply-chain Transparency Study carried out by PWC demonstrated that on average Publishers only receive 51% of advertiser spend. By utilising FFP, publishers can extract the most value from their financial data to maximise their net revenue. Fenestra is a configurable tool that can be used effectively as an integral part of the exercise of media audit rights, as recommended by ISBA / PWC

Grow net-revenue and optimise yield

Disclosed supply paths result in a greater percentage of media investment flowing through to the publisher.

By measuring revenue performance across demand partners, Fenestra generates actionable insights to help improve average yield.

Closer demand-side relationships

Transparency through the entire supply-chain encourages the demand side to invest their budgets with, and to reward, true partners.

This leads to a reduction in discrepancy issues and facilitates cleaner and more efficient settlement.

Full chain
analysis

Fenestra records and analyses seamlessly, across platforms and along the entire programmatic media supply-chain. 

Fenestra is a bespoke enterprise platform, designed and built entirely to support multi-territory programmatic advertising campaigns at scale.

With our ads.txt integration, partners can now ensure that their digital ad inventory is only sold through authorised sellers.

Audit your supply-chain

Fenestra is an independent source of financial transparency. 

By analysing data as it is, without bias or vested interest, Fenestra provides robust and verifiable results that can be trusted by all parties.

What our partners say:

“The Fenestra partnership signals our ongoing efforts to create transparency throughout the supply-chain and investigate ways for members to work within a fair and accountable ecosystem.”

Richard Reeves, Managing Director, AOP

“Fourcomms used Fenestra to track J&J’s Nicorette activity.  We identified up to 49% performance improvements through Fenestra, whom also gave us greater surety over the data we were seeing.”

Richard Springham, Managing Director, Four Health

“Fenestra delivers our programmatic clients crystal clear transparency and cross-platform, actionable data insights.  We have no hesitation in recommending them.”

Simon Watson, Head of Digital, Republic of Media

“I’ve been crusading for greater trust in the media business all my life. When I met Fenestra, I felt I’d found my partner and we’ve seen a 30% performance improvement since.”

Jake Dubbins, Managing Director, Media Bounty

“MCH started working with Fenestra to map and optimise our programmatic supply-chains on clients such as Laurent Perrier & Livotte. Fenestra enable us to realise greater performance in flight, adding more value to our clients.”

Mark Howarth, Founder and Managing Director, mch london

“Having worked in media for over a decade, we founded AIP with a new set of principles. Transparency is core to our offering and Fenestra delivers in spades. By mandating Fenestra across the agency, we have closer relationships with our partners and seeing 30-50% performance improvements in our campaigns.”

Sam Fenton-Elstone, Founder & CEO, AIP

“Fenestra offers us cross-platform transparency all the way up the supply-chain. Most tools’ insights are limited to the supply sell-side only, but Fenestra’s technology delivers yield optimisation right the way up the supply-chain to the buyer. It ensures the relationships we have with our suppliers are better, trusted and always transparent”

Daniel Powell-Rees, Revenue Operations Director, Dennis Publishing

Select Data Connections

A sample of data connectors we are already working with. Fenestra is integrated with more than 80% of Tier 1 vendors and the list is always growing.  

Find out how you can grow your revenue through financial transparency.

Looking for help? Contact us here