The value of advertising depends on the quality of the content and the environment in which it resides.
Fenestra for Publishers help quality publishers to maximise the revenue generated from all types of programmatic advertising (including open and private marketplace) and provides visibility into the Total Supply Chain cost.
The value of advertising depends on the quality of the content and the environment in which it resides
Fenestra for Publishers help quality publishers to maximise the revenue generated from all types of programmatic advertising (including open and private marketplace) and provides visibility into the Total Supply Chain cost.
The recent ISBA/AOP Programmatic Supply-chain Transparency Study carried out by PWC demonstrated that on average Publishers only receive 51% of advertiser spend. By utilising FFP, publishers can extract the most value from their financial data to maximise their net revenue. Fenestra is a configurable tool that can be used effectively as an integral part of the exercise of media audit rights, as recommended by ISBA / PWC
What our partners say:
“The Fenestra partnership signals our ongoing efforts to create transparency throughout the supply-chain and investigate ways for members to work within a fair and accountable ecosystem.”
“Fourcomms used Fenestra to track J&J’s Nicorette activity. We identified up to 49% performance improvements through Fenestra, whom also gave us greater surety over the data we were seeing.”
“Fenestra delivers our programmatic clients crystal clear transparency and cross-platform, actionable data insights. We have no hesitation in recommending them.”
“I’ve been crusading for greater trust in the media business all my life. When I met Fenestra, I felt I’d found my partner and we’ve seen a 30% performance improvement since.”
“MCH started working with Fenestra to map and optimise our programmatic supply-chains on clients such as Laurent Perrier & Livotte. Fenestra enable us to realise greater performance in flight, adding more value to our clients.”
“Having worked in media for over a decade, we founded AIP with a new set of principles. Transparency is core to our offering and Fenestra delivers in spades. By mandating Fenestra across the agency, we have closer relationships with our partners and seeing 30-50% performance improvements in our campaigns.”
“Fenestra offers us cross-platform transparency all the way up the supply-chain. Most tools’ insights are limited to the supply sell-side only, but Fenestra’s technology delivers yield optimisation right the way up the supply-chain to the buyer. It ensures the relationships we have with our suppliers are better, trusted and always transparent”
“The search for a technology to resolve the industry problem (and lack) of supply-chain transparency led me to Fenestra. Their platform is unique in that it provides visibility on both the buy & sell-sides of the exchange, offering an always-on monitoring of client budget vs cross-platform performance, which has driven higher ROI and savings in equal measure.”
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Fenestra is integrated with more than 90% of Tier 1 vendors with new connectors established monthly.
Find out how you can grow your revenue through financial transparency.
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