Publishers - Fenestra

The value of advertising depends on the quality of the content and the environment in which it resides.

Fenestra for Publishers help quality publishers to maximise the revenue generated from all types of programmatic advertising (including open and private marketplace) and provides visibility into the Total Supply Chain cost.

The value of advertising depends on the quality of the content and the environment in which it resides

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The recent ISBA/AOP Programmatic Supply-chain Transparency Study carried out by PWC demonstrated that on average Publishers only receive 51% of advertiser spend. By utilising FFP, publishers can extract the most value from their financial data to maximise their net revenue. Fenestra is a configurable tool that can be used effectively as an integral part of the exercise of media audit rights, as recommended by ISBA / PWC

Grow net-revenue and optimise yield

Disclosed supply paths result in a greater percentage of media investment flowing through to the publisher.

By measuring revenue performance across demand partners, Fenestra generates actionable insights to help improve average yield.

Closer demand-side relationships

Transparency through the entire supply-chain encourages the demand side to invest their budgets with, and to reward, true partners.

This leads to a reduction in discrepancy issues and facilitates cleaner and more efficient settlement.

Full chain
analysis

Fenestra records and analyses seamlessly, across platforms and along the entire programmatic media supply-chain.

Fenestra is a bespoke enterprise platform, designed and built entirely to support multi-territory programmatic advertising campaigns at scale.

With our ads.txt integration, partners can now ensure that their digital ad inventory is only sold through authorised sellers.

Audit your supply-chain

Fenestra is an independent source of financial transparency.

By analysing data as it is, without bias or vested interest, Fenestra provides robust and verifiable results that can be trusted by all parties.

What our partners say:

“To build a sustainable online gambling company, it’s vital for Kindred to have site and control of our programmatic supply-chains be that in-house or with our agency partners. Fenestra offered us this opportunity and, as a consequence, implementing their solution has increased our programmatic efficiency by >30% and improved viewability scores by a quarter. Our partnership with Fenestra fits perfectly with our commitment to innovation in technology, marketing and data and we have no hesitation in recommending them.”

Angelo Di Lascio, Head of Biddable Media, Kindred

”Hearts & Science have an enviable reputation for achieving superior outcomes for advertisers based on sophisticated data analytics and a deep commitment to continuous innovation. Improving performance by 50% and gaining more transparency and trust in our programmatic supply-chain exceeded our expectations of Fenestra. With fantastic service from Fenestra, I’ve no hesitation in recommending them.”

Nadim Karam, Senior Director, Hearts & Science

“Fenestra’s a hugely valuable partner to T-Mobile in increasing the effectiveness and efficiency of our programmatic advertising campaigns by double-digits. Their technology and service solution delivers actionable insights for us and our agency partners improving KPI’s across the board. I’m delighted to recommend them.”

Robert Kruijit, Online Marketing Manager, T-Mobile NL

Select Data Connections

Fenestra is integrated with more than 90% of Tier 1 vendors with new connectors established monthly.

Find out how you can grow your revenue through financial transparency.

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