Full-Chain financial transparency & Supply-Path Optimisation
Fenestra’s independent platform and data partners uniquely allows Advertising Buyers and Sellers to bridge supply-chains in near real-time to accelerate programmatic advertising performance
Fenestra is a cross-platform offering for both sides of the industry, for the demand side Fenestra For Advertisers (FFA) and for the supply side Fenestra For Publishers (FFP). Fenestra is a bespoke enterprise grade platform, designed and built entirely to support multi-territory programmatic advertising campaigns at scale.
10 actions for programmatic ad. buyers to stop poor performance from lack of transparency
Programmatic technologies have many strengths and weaknesses depending on what they’re being asked to achieve and their incentives to get there. >70% of all digital display spend is now programmatically transacted and CTV is exploding.
Fenestra CTO Dan de Sybel explores and explains the missing 15%
Social media is abuzz with comments on and calls to action from the recent ISBA report and a large number of them revolve around the statement that, on average, 15% of every advertiser dollar simply goes missing.
4 Learnings from ISBA’s Programmatic Supply-chain Transparency Study
Big audacious problems require big, ambitious solutions and some say programmatic transparency is the mother of them all!